Product Marketing Manager
Softomotive is a leading worldwide provider of Robotic Process Automation solutions, trusted by more than 8,000 companies worldwide. With offices in London, New York, Athens, and Bengaluru, and with €25 million in venture funding, Softomotive doubled in size the past year and continues to grow at a rapid pace. To support this growth, we continue to expand and invest in our future workforce. We are the only provider of process automation technology to offer a portfolio of solutions designed to meet the diverse needs of individuals, small teams, growth companies, and large enterprises.
We are looking for a Product Marketing Manager to join our core Marketing team, reporting to the CMO. As Product Marketing Manager you will be responsible for planning, implementing and managing our overall product and services marketing strategy to deliver measurable results, including the messaging, packaging, and delivery of our products to market. This is a collaborative role and incorporates working with Product magement, Professional Services and Sales, as well as with the rest of the global and regional marketing team.
- Work with the product team, marketing and sales to launch new products in a timely fashion
- Own product positioning and key messages, especially differentiated value propositions
- Conduct competitor and market analysis to derive actionable insights for product roadmap, competitive positioning, packaging, pricing, messaging etc.
- Develop personas for key buyers and maps related buying journey to inform the development of content strategy and creation, especially late learn and try/buy assets.
- Contribute to pricing strategy owned by the Finance and Business Support function
- Help to drive sales enablement, including Battlecards, Sales kits and training.
- Work with marketing team to ensure Softomotive is well represented on key comparison sites
- Support efforts to build relationships with selected analyst firms
- 5 - 10 year’s product marketing experience for a leading technology company, ideally as a Senior Product Marketing Manager or a Head of Product Marketing.
- Technical background and experience with enterprise software preferred.
- Experience in market and competitor analysis
- Familiar with positioning, packaging products, new product launches, sales enablement etc.
- Excellent analytical, problem solving, written, and verbal communications skills
- Collaborative, team player, with a global mindset
- Analytical mind and strong quantitative skills
- Technical, Marketing or Business Bachelor’s degree required
Apart from being one of the leaders in RPA and providing you with the opportunity to work with us on challenging projects utilizing the latest technologies in the RPA space, we are also offering you great benefits to ensure we are taking good care of you:
-A competitive salary package
-An attractive health insurance coverage
-The best lunch in town for free
-Potential for career growth within Softomotive and the ability to follow your career aspiration.
-Continuous investment in our people through training and development.
-Company sponsored wellness programs
Softomotive is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.